With over 30 years experience in the locksmith business, the founder of this company has been very successful in Brooklyn NY. His local claim to fame is being the most experienced locksmith in Brooklyn. Every few days he'd look up a search on his phone, something like "locksmith near me." He wouldn't find himself but he could easily find all his competitors. He'd been paying $99/mo for over 10 years for a website that had no traffic and no call to action. How in the world can the most experienced locksmith in Brooklyn be the least easily found? He wanted to get his business online but didn't know where to start. He turned to OSM.
Non-existent Local Search Presence. Useless website with no traffic
1.OSM set up the Google Business Profile and added information and photos.
2.OSM set up profiles on all the popular business directories and review sites.
3.OSM made it possible for him to solicit google reviews from happy customers before they leave without spending any of his time or effort doing so.
4.OSM migrated his ancient html website to a modern responsive, beautifully seo optimized custom themed website with strong calls to action for the various products and services he sells.
5.OSM created 35 SEO articles on high domain authority websites.
6.OSM set up affiliate marketing, created and posted a press release that this company was was looking for affiliates to send traffic.
It took nearly 2.5 years to do all that but we made it through. Today the client doesn't just have that one shop, he also has 6 mobile units with locksmith drivers that work for him. He tells us even with his 6 guys he still has to farm out jobs to competitors because he's just too busy now.
7.OSM created Facebook and Instagram accounts for the company. Design work was done for use in geo-targeted ads campaigns, looking for a like/follow in exchange for a coupon.
8.OSM got the client to computerize the customer database. This way email, direct, and sms marketing could be performed. This was the toughest part but very effective.