With over 15 years experience in the fashion and design business, the founder of this company has been very successful and found her name in the news multiple times in the entertainment section where they say what dress or outfit celebrities have been spotted wearing. She has also made interview appearances on popular fashion vlogs. She made a Shopify store for herself which had no traffic whatsoever.
She came to OSM saying that she has poor sales and she just lost her day job so she has to make this thing work.. Without her day job, all her income comes from celebrity requests which only happen about 5-6 times per year. She got kicked off Ebay for not shipping fast enough a few weeks before our first meeting so she felt Amazon was out of the question.
1.OSM helped optimize company processes to streamline the production process so marketplaces will be an option down the road as well as her time being optimized.
2.OSM Designers and the Marketing Team put together a Brand Identity Lookbook with her so we could be sure it represented the essence of her company vision.
3.OSM began website optimization to match the new Brand Identity and create a real sales funnel.
4.OSM contacted the writers of the articles online that mentioned her work worn by celebrities and got 30% of them to modify the article with a backlink to the revised shopify website, building the SEO with strong, high domain authority articles on domains with clout. We used the sitemap to create a map of existing and missing content. After 3 months of hard work, 85% of all pages were restored. The solution was implemented successfully and our relationship moved from website migration to various types of marketing.
5.OSM created CRM, Auto-responders, Promotions, and Newsletters with her help.
6.OSM was able to help her get back on Ebay and also onto Amazon for the first time. Finally she was selling numerous orders every day
Today her website gets about 50 orders per day. Considering she sells high end handmade fashion items for $500-$10,000 a piece, she's feeling much more comfortable than ever. Even when she had a high paying design job, she wasn't comfortable. Now that she has the freedom to control her business and her financial future, she truly is comfortable. Next time you see Beyonce or some other celebrity at an award show or concert, she might be wearing our client's outfit.
7.OSM taught her how to use email marketing software and properly use segments of CRM data to create very targeted demographics and hit them with a very targeted message that works.