A lot. For all our clients we include the website design, website development, site architecture, content audit, ADA compliance, wireframes, branding, printer friendly pages,stock photography, contact forms, content management system, SSL/TLS, the ability to have up to 500 pages in the CMS, custom home page design, sometimes custom sub-page designs depending on project, revisions, and more. We even include SEO for all our websites (title tags, meta descriptions, best practices for content, XML sitemaps, Webmaster Tools, Google Analytics, rich snippets and more). For some clients, depending on the project, we include logo design, content writing, content editing, animations, PDF printer-friendly pages, web hosting, website maintenance, branding, taglines, and other services.